Turkey has a rich, centuries old history of creating exceptional, luxurious towels for their bath houses.
Master artisans were trained in traditional hand loomed weaving, the secrets passed on from generation to generation. Just 25 years ago, weaving villages around Turkey were full of many different kinds of old-style shuttled looms, with many found in family homes.
However, as mass produced textiles started to ramp up, the price of Turkish woven towels was driven down. There was no way one individual hand-making a product could even dream of keeping up with large factory machines. Families and communities lost their livelihoods in weaving and as a result, unique weaving skills only a few craftsmen had mastered, disappeared forever.
After discovering these hand loomed towels I made it my mission to bring Turkish craftsmanship back to Australia so I could do my small part in showing the weavers that their talents are so valued in our society. Today our weavers are able to support their families and live a great quality of life thanks in part to us and our customers.
When was the last time you owned a product which was made slowly, painstakingly and lovingly by hand for up to 50 hours of a real person’s life?
Imagine for a second that while mass-produced factories can produce up to 30,000 Turkish towels a day, a traditional artisan will pour their lifetime of passion for the craft into just one towel. Your towel.
There is no doubt in my mind when there is so much care, passion and attention put into every beautiful strand of cotton, something magical happens. When you touch it, you can feel the difference. It whispers a love soaked message in your ear — about where it came from, about the weaver who made it, about the journey of thousands of hours they spent painstakingly perfecting their craft, passed on from their father and his father before him. When the towel arrives on your doorstep or in your hands, it is like it has a soul of its own and it was destined to make your acquaintance and be a part of your life.
How our Towels are Made
The finest organic Turkish cotton is hand-picked in Turkey’s Gaziantep regions, picked and dyed. All of our cotton and dyes are certified by GOTS (Global Organic Textile Standard).
Each towel is slowly woven by hand using old-style shuttle looms in villages in South & South East Turkey. An individual towel can take anywhere from a day to a whole week to make!
Women sit in groups and hand braid the intricate hand-tied fringing and tassels and the ends of the the towels producing a luxurious detail that is still sturdy enough for machine washing.
Our towels are carefully packed and shipped from our partners in Turkey to our HQ in Brisbane Australia and then sent to your door when you order!
The future of handmade is in OUR hands
Small acts, when multiplied by millions of people really can change the world! We believe we all need to be conscious of where we spend our money and what that says about what we believe in, because as a collective, the simple act of buying a product can open up or close a group of people’s livelihoods.
There was a time when handmade, quality and organic were not choices, they just were. A time when craftsmanship and the work of a true artisan was appreciated. We stand for bringing back the traditional belief in quality. If you believe in that too, join us!